Patient Education Has to Work Without a New App
Patient education has a distribution problem as well as a content problem. A practice can have a carefully written procedure handout and still have a patient who cannot find it at 9 pm. The piece lays out a practical way for healthcare leaders to evaluate a patient question channel: design for the moment of need, name a clinical owner and a review date, draw the line where a question stops being general education and needs a clinician, and measure completed work instead of message volume.